SalesBuilder
SalesBuilder is a Leading Resource for Media Retail Advertising
departments providing brand information, contacts, co-op and MDF
information.
Find out who distributes the brand along with contact, supplier
advertising details, Co-op, MDF, Claim Period, Ratios and other relative
information.
With a subscription to SalesBuilder you will help your clients find more
ad dollars to spend with you. And you can help them build and manage
these funds with AdTracker software to remind them to use their accrued
ad dollars before the end of the co-op period.
Monday Morning Sales Lead-of-the-week
Every Monday morning our SalesBuilder Bran Newsletter is sent out to
SalesBuilder subscribers with featured brand information for media ad
sales departments. A great way to start the week for your sales team.
Managing Co-op Mismanagement Can Be Costly
Fact. Many independent retailes do not take full advantage of their
suppliers' co-op advertising programs.
Fact. In failing to do so, they overlook revenue they have already
earned from making routine purchases.
Fact. Retailers are not alone in their neglect of co-op. Only two-thirds
of the estimated $25 billion in promotional monies granted by
manufacturers each year are used by retailers and distributors in all
industries, according to a recent national survey. The remaining $8
billion goes unclaimed for several reasons. Co-op claims are filed
haphazardly. Dealer claims are commonly rejected by manufacturers
because the appropriate paperwork was not sent on time (and possibly not
at all) or was filled out incorrectly. Purchase accruals are
inaccurately tracked. Retailers are unaware of all the coop programs
available. |
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